Refrace week2-1rem9 Essay Example | Topics and Well Written Essays - 500 words

Refrace week2-1rem9 - Essay Example The practice of ethics will also depends on which of Badaracco’s (1992) four spheres of ethics has prominence. If top management and the stakeholders/shareholders are our priority then decisions taken may be misunderstood by workers in a company, who feel that they deserve some consideration too. Mistrust and dislike creeps in. This in turn has a negative impact upon motivation and performance on the shop floor. Cunliffe (2004) states that managers need to learn how to practice ethics and morality, and when necessary make required changes in both their attitudes and practices. Corporate social responsibility (CSR) was discussed and linked with the goal of both retaining employees and increasing motivation and engagement. According to various studies (Ali and Ali, 2011; Gross and Holland, 2011; Brammer, Millington and Rayton, 2007) it seems that workers prefer to be employed by a company which is socially committed. Socially commitment is also perceived positively by the wider community (Tang, 2007; Mohr, Webb and Harris, 2001; Moir, 2001). Kenexa (2010) having studied and considered the situation in six different countries, showed strong evidence of links between corporate social responsibility and higher levels of employee engagement. At present our organization is in the early stages of CSR, which means that as yet there is only a limited level of employee participation. The process of making the employees understand the ways in which they will benefit from CSR, and how is going to benefit them their levels of motivation levels will be increased. As the level of our CSR increases so their participation levels should also increase. At the same time it is also necessary that the employees feel that the ethical decisions being made will benefit them within the organization. Ali and Ali (2011) reveal that the importance of organizations having policies of ethical activity towards their employees

Marketing- Analyzing Buying Behavior Essay Example | Topics and Well Written Essays - 500 words

Marketing- Analyzing Buying Behavior - Essay Example â€Å"eco-friendly† product can be created through informative advertising by telling consumers the hazards of using the product that are not made for the wellbeing of the environment. Another danger in the proposal is the pricing of the new product which will be charged 150% more than the current price. However, if the consumer perceives that the product is not doing a better job than their conventional products, then once again our marketing proposal could lose out. Hence, careful pricing needs to be done to see if it is consistent with the benefits that it promises to render. The increase in the availability of the product in various retail outlets will be very beneficial for the business and this could increase our sales and profits and we can try to increase retailing outlets for even our conventional products. Commercial products are often sold to different organizations once a problem is recognized by these institutions. As far as the anti-bacterial is concerned we should go with the plan. The reason behind this is that currently there is no competitor in the market and we can afford to charge high prices without losing any customers. We can therefore squeeze the maximum revenue from the market until new competition arises in the market of anti-bacterial cleaners. The consumers in this market have no opportunity for supplier search and we can squeeze the total market sales from our production. Neither will they need any proposal solicitation nor will they be reviewing our performance as there be no benchmark in the market. Thus we can go in the market to meet our objectives. Similarly, we can also repackage the wax product due its distinct features in the market and command high prices. This again will be a success due to lack of any similar product in the market. Therefore, we can trust Rena and immediately implement the plans as proposed by her to meet our marketing objectives. This exercise provided us with knowledge that businesses can produce a